Neuromarketing: Your Brain on Advertising

In this video interview segment hosted by St Joseph Communications’ Michael Chase, we hear from Elissa Moses who discusses the science of neuromarketing and how the brain engages with both print and digital advertising channels.

Neuromarketing: Your Brain on Advertising

The author(s)

  • Elissa Moses Executive Vice President, US, Neuro & Behavioural Science Centre
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Understand how to leverage the non-conscious which according to Elissa may be wildly more important in influencing decision making and behavior.

The author(s)

  • Elissa Moses Executive Vice President, US, Neuro & Behavioural Science Centre

Media & Brand communication