Is Social Intelligence Creating a Paradigm Shift?

Ipsos’ Stefan Maas highlights why using online patient generated conversations can help develop your communication strategy

Is Social Intelligence Creating a Paradigm Shift?

Do you want to see how using online patient-generated conversations can help develop your communications strategy?

Then read our latest paper featuring results of a study using Social Intelligence to explore and analyze organic consumer conversations online to uncover and help our pharmaceutical client in their quest to launch a new medication.

By using Social Intelligence, we could reconstruct patient experiences around a severe dermatological disease and identify opportunities for messaging about therapeutic options and support. And, of course, this approach can be used as successfully across a variety of industries and sectors.