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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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What’s Next: Ask Me Anything
View our on demand webinar featuring insights from Darrell Bricker about what changes were already under way (pre Covid), and what lies ahead for Canadian businesses.
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NEXT: Where to Live, What to Buy, and Who Will Lead Canada’s Future
Darrell Bricker’s new book available March 31. See what’s inside…
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2020 Outlook: It’s About (More Than) the Economy
Context is everything. So how did Ipsos Context (a data-driven advisory service) predictions for 2019 match up with the year’s events? What’s ahead for 2020?
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Ipsos Disruption Barometer for Canada
For the fourth month in a row the Ipsos Disruption Barometer for Canada sits in negative territory. See what it means for your business.
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Public Perspectives: Understanding Changing Society and Markets in 2019
Heading into 2019, we see decreasing consumer confidence and a higher potential for social and political disruption. What does that mean for you?
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Public Perspectives: Should Companies Take a Public Position on Sensitive Social Issues?
This month, we asked Canadians if companies should take a public position on sensitive social issues like racism and sexism.