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Canada's Biggest Consumer Opportunity Is Choosing Brands Today
A consumer market as large as Quebec has a lot to say – and your competitors are taking notes. Can you afford to ignore them?
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Balancing Price and Patriotism
Ipsos poll reveals Canadian Shoppers Are Navigating Complex Grocery Preferences Amid Rising Costs and “Buy Canadian” Efforts
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Ipsos launches GLP-1 PersonaBot, designed to support companies’ understanding of the consumer obesity treatment market
Ipsos’ latest AI-powered innovation offers unparalleled insights into the fast-moving consumer obesity treatment market – while reinforcing Ipsos’ position at the forefront of AI applications in market research.
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Ipsos launches “Collective Innovation,” an AI-Driven program enhancing innovation success rates
Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.
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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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Outsmarting Digital Deceptions: Fewer Scam Encounters Among Older Canadians Compared to Younger Generations
84% of Canadians Confident in Detecting Email Scams, Yet Only 57% Can Identify Home Smart Device Intrusions
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43% of Canadians Need Debt Help: Exploring the Gaps in Financial Literacy During Debt Literacy Month
There Is Perceived Stigma and Embarrassment Around Seeking Help For Serious Debt Issues.