Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend
Canadian Research Industry Honours Ipsos with Three Awards in Research Excellence
Ipsos is delighted to be a sponsor of this year’s travel and tourism research conference.
Join Ipsos’ Paige Schoenfeld who will be co-presenting with the BCLC sharing research highlights from a study examining the market potential of Millennials. In fact, you’ll hear why the results drove the BCLC to re-think player acquisition and create new strategies around advertising, player segmentation and product strategy.
Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
People’s behaviour is undergoing a revolution fostered by technology and globalisation, which makes it challenging to manage brands. Ipsos helps you to build stronger brands in today’s increasingly complex world.
The Ipsos Social Research Institute is a world leader in understanding the perceptions of citizens, public service users and other stakeholders, including members, constituents, employees, donors, health professionals, and voters.
Brands do not exist in a vacuum. The consumer and competitive landscape are in constant flux which impacts how well brands and their brand communications perform. Management has ready access to more metrics than ever before; but the key is to integrate all of this knowledge to know how to set the appropriate strategy for the future brand growth.