Innovation & Knowledge

Consumer & Shopper

Forecasting in challenging times

Considerations and actions before, during and after coronavirus.
14 May 2020
Consumer & Shopper

The impact of COVID-19 on how we eat

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
7 May 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Consumer & Shopper

Innovating in challenging times: Research during COVID-19

Doing research during a crisis allows businesses to better predict and prepare for what to do next.
24 March 2020
Consumer & Shopper

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.
13 March 2020
Consumer & Shopper

Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
3 February 2020
Consumer & Shopper

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.
3 February 2020
Consumer & Shopper

Unpacking product subscription models

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
20 December 2019
Consumer & Shopper

Slowing Down to be faster: why it is paramount to invest at the front end of the development process

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
5 December 2019
Consumer & Shopper

Navigating the Online Sample Market

The pursuit of quality in sampling for research studies.
20 November 2019
Consumer & Shopper

Black Friday: Still the superhero of the shopper’s year?

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
4 November 2019
Consumer Goods
Consumer & Shopper

Can financial services tackle health and wellness?

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
4 November 2019
Financial Services
Consumer & Shopper

Social media monitoring the fast-paced landscape of climate change conversations

The view from online: unfiltered, uncensored & unsolicited.
18 October 2019