This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
How brands can lead the way to activate consumer behaviour change in sustainability.
Riding the ups and downs of today’s omnichannel shopper landscape
A new survival strategy in an increasingly volatile world
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
Barriers and solutions to accelerate V-Comm adoption.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Reassessing the eight motivators of purchase in the context of COVID-19.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Practical steps for making Big Data work.
Seizing the on- and off-trade opportunities beyond the crisis.