A new survival strategy in an increasingly volatile world
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
Barriers and solutions to accelerate V-Comm adoption.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Reassessing the eight motivators of purchase in the context of COVID-19.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Practical steps for making Big Data work.
Seizing the on- and off-trade opportunities beyond the crisis.
Be contactless, leverage technology, get social.
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
Considerations and actions before, during and after coronavirus.
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.