While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
Ipsos Update
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
Accelerate and compound the impact of your innovations
The total product experience is driven by more than just sensory signals.
Have you ever dreamed to be a tightrope walker? Actually you are. We all are today, more than ever. We make decisions daily by balancing risks versus and rewards against investments.
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.
Integrating retail into consumers’ everyday lives
This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.