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Switzerland

Innovation & Knowledge

Consumer & Shopper

The Retail Rollercoaster

Riding the ups and downs of today’s omnichannel shopper landscape
22 March 2021
Consumer & Shopper

Consumer Consciousness

A new survival strategy in an increasingly volatile world
15 March 2021

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Consumer & Shopper

Making the most of our regrets

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
26 February 2021
Consumer & Shopper

Cracking the code for voice commerce

Barriers and solutions to accelerate V-Comm adoption.
3 November 2020
Consumer & Shopper

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020
Consumer & Shopper

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
9 September 2020
Consumer & Shopper

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
27 July 2020
Consumer & Shopper

A matter of fact?

Practical steps for making Big Data work.
24 July 2020
Consumer & Shopper

HoReCa’s Call to Action

Seizing the on- and off-trade opportunities beyond the crisis.
23 July 2020
Consumer & Shopper

Adapting product testing in challenging times

Be contactless, leverage technology, get social.
1 July 2020
Consumer & Shopper

Mixed Mode Research: Reaching the right people in the right way to get the data you need

An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
25 June 2020
Consumer & Shopper

Forecasting in challenging times

Considerations and actions before, during and after coronavirus.
14 May 2020