Innovation & Knowledge

Consumer & Shopper

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020
Consumer & Shopper

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
9 September 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Consumer & Shopper

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
27 July 2020
Consumer & Shopper

A matter of fact?

Practical steps for making Big Data work.
24 July 2020
Consumer & Shopper

HoReCa’s Call to Action

Seizing the on- and off-trade opportunities beyond the crisis.
23 July 2020
Consumer & Shopper

Adapting product testing in challenging times

Be contactless, leverage technology, get social.
1 July 2020
Consumer & Shopper

Mixed Mode Research: Reaching the right people in the right way to get the data you need

An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
25 June 2020
Consumer & Shopper

Forecasting in challenging times

Considerations and actions before, during and after coronavirus.
14 May 2020
Consumer & Shopper

The impact of COVID-19 on how we eat

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
7 May 2020
Consumer & Shopper

Innovating in challenging times: Research during COVID-19

Doing research during a crisis allows businesses to better predict and prepare for what to do next.
24 March 2020
Consumer & Shopper

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.
13 March 2020
Consumer & Shopper

Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
3 February 2020