Innovation & Knowledge

Media & Brand Communication

Influencer marketing in Germany

As working with influencers is becoming more popular, this paper sets out five steps to successful marketing.
6 November 2019
Media & Brand Communication

Social media usage report

An in-depth analysis of social media usage habits worldwide.
4 September 2019

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Media & Brand Communication

On the Move: Measurement for Out of Home Advertising

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
17 June 2019
Media & Brand Communication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
29 April 2019
Media & Brand Communication

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects
4 April 2019
Media & Brand Communication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
22 March 2019
Media & Brand Communication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.

12 February 2019
Media & Brand Communication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
19 September 2018
Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 April 2018
Media & Brand Communication

Viewability Matters

What advertisers need to know about advertising viewability.
5 April 2018