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Innovation & Knowledge

Media & Brand Communication

Get Real, Get Creative!

Real understanding to climb the Creative Effectiveness Ladder
21 June 2021
Media & Brand Communication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
10 March 2021

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Media & Brand Communication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous.
10 March 2021
Media & Brand Communication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
27 January 2021
Media & Brand Communication

Measuring the value of personalised digital creative

Tailored for success.
29 October 2020
Media & Brand Communication

Keeping the Show on the Road

How to adapt audience measurement methods in times of crisis.
5 May 2020
Media & Brand Communication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
22 April 2020
Media & Brand Communication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
3 March 2020
Media & Brand Communication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
13 February 2020
Media & Brand Communication

Influencer marketing in Germany

As working with influencers is becoming more popular, this paper sets out five steps to successful marketing.
6 November 2019
Media & Brand Communication

Social media usage report

An in-depth analysis of social media usage habits worldwide.
4 September 2019
Media & Brand Communication

On the Move: Measurement for Out of Home Advertising

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
17 June 2019