Innovation & Knowledge

Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 April 2018
Media & Brand Communication

Viewability Matters

What advertisers need to know about advertising viewability.
5 April 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Media & Brand Communication

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
14 December 2017
Media & Brand Communication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
1 December 2017
Media & Brand Communication

The Map to Brand Growth

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
8 November 2017
Media & Brand Communication

The Rise of Fakism

It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
7 November 2017
Media & Brand Communication

Smartificial Intelligence

Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?
19 October 2017
Media & Brand Communication

Breaking the Stereotype

Empowering women in advertising in developing markets.
17 October 2017
Media & Brand Communication

Global Business Influencers 2017 Survey Launch

Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
16 October 2017
Media & Brand Communication

There is a Better Way

Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands.
10 October 2017