Innovation & Knowledge

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Ipsos Encylopedia - Gamification

Gamification is a process that can be described as "the application of game elements, and techniques used in game design, into non-game contexts".
13 January 2018
New Services

Device Agnostic: What Marketer’s Need to Know

Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.
25 October 2017

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Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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