Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
Getting an accurate and complete answer to the question of who you compete with is critical.
Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
Understanding the power of spontaneous reactions to develop stronger innovations
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
Achieving brand growth in a mindful and mindless world.
Using consumer “signals” to identify new Innovation Spaces.
A monthly round-up of Ipsos research and analysis from around the world.
Understanding a new behavior of affluent customers