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Society

Mapping out demand spaces by context

Introducing Ipsos' unique demand space segmentation approach
15 November 2023
Society

Conversations with AI part III: How AI boosts human creativity in ideation workshops

Bright sparks and bold ideas.
10 November 2023

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Society

Ipsos Update – November 2023

Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
6 November 2023
Society

Demystifying double materiality

A new model for corporate ESG compliance and leadership.
26 October 2023
Society

Why respondent centric research drives quality insights

To ensure optimal data quality, insights and recommendations, it is critical for clients and research agencies to respect the needs of research participants.
9 October 2023
Society

Ipsos Update – October 2023

Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
2 October 2023
Society

Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

In this white paper we explore how generative AI can be used within qualitative research.
14 September 2023
Society

Building reputation in 2023: the link between corporate reputation and business efficiency

Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.

7 September 2023
Society

Very Human Reactions to AI – The impact of cultural expectations and what this means for brands

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
6 September 2023
Society

Ipsos Update – September 2023

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
1 September 2023
Society

The doctor-patient relationship in the generative AI era

Five reasons why the time to act for pharma is now.
18 August 2023
Society

A guide to illicit trade assessment

Measuring and understanding the size, shape, and impact of illicit trade
3 August 2023