In this white paper we explore how generative AI can be used within qualitative research.
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
Ipsos Update
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Five reasons why the time to act for pharma is now.
Measuring and understanding the size, shape, and impact of illicit trade
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
The domain of ESG stretches across a broad range of themes that are just as complex as they are far-reaching.
Established in 2023, the Ipsos ESG Council brings together senior level executives with responsibility for sustainability and the development of ESG best practice from some of the most respected corporations in the world.
Creative Excellence brings back the magic.
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.