Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
Flair France 2018: Simmer? Shudder? Or quiver?
Having described France as a time-bomb at the heart of Europe and a country frivolously denying reality, The Economist designated France as the country of the year in 2017. Perhaps Emmanuel Macron’s election has already changed the global outlook on the country.
Flair India 2018: Aspiration to Action
In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.