A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
In 2017, summer holiday plans are on the rise again in all countries. More short leaves are in the works and the average budget is in decline.
Ipsos offers a suite of syndicated (multi-client) surveys locally and globally, covering a broad range of topics, sectors, industries and trends.
Our Global Therapy Monitors comprise the industry’s largest portfolio of syndicated prescribing data – and we are skilled at combining syndicated and custom approaches to deliver deeper insights and greater value. Additional syndicated services leveraging Therapy Monitor data are also available.
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
Europe’s Affluent regularly go on an online shopping spree.
New data from Ipsos Global @dvisor shows that many across 23 countries around the world think that their society is broken, while feeling a lack of confidence in establishment institutions - especially political parties, governments and the media.