In 2017, summer holiday plans are on the rise again in all countries. More short leaves are in the works and the average budget is in decline.
Ipsos in Switzerland runs for UNICEF.
Our call centre expertise underpins a number of Ipsos business lines, supporting our clients to speak to random samples of consumers, senior business decision makers or their own customers and employees.
Building on decades of package research experience, Ipsos helps clients to optimise their packaging so it can reach its full potential as a key consumer touchpoint.
Most people do not think women belong at home, but when it comes to parenting, traditional beliefs are more dominant.
February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
"Can money buy you happiness?" The Ipsos Affluent Europe Survey says: ‘Yes, it probably can’.
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
Ipsos Marketing has launched Sense*Suite to help clients guide R&D initiatives and optimise sensory elements during early stage product development.
The Ipsos Foundation funds four new charities.