The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries
about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.
In this paper we review the data for January to December 2016 – a year of great disruption and change – to try to understand how the world’s worries are changing. We make use of Ipsos’ long term trends to see how concerns have shifted over time, what people are worried about right now, and what we might worry about in the future.