While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
Discover how we helped Carlsberg optimise and identify growth potential for brands and markets through a validated segmentation model.
Discover how we helped HARIBO prioritise within the portfolio to help optimise sales.
Discover how we helped Aller maintain and develop the revenue base.
Discover how we helped Merrild ensure the optimal packaging design to optimise shopper attention and drive sales.
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this new paper, we reveal which forces influence who we are and what brands should know about representing and reflecting us in the future.
A playbook for innovation leaders in the CPG industry.
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with. With AI, you can get answers to those questions you didn't even know to ask.
Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.