Humanizing AI to Spark Creativity and Brand Success.
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
Our cases
Discover how we helped Carlsberg secure future growth for the Jacobsen brand.
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
We already said marketing investments are the way to go. Here’s four we recommend.
What it is now, what it will become and how you can be a part of it
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.