The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.
This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
Brands need to connect with shoppers in the moments that matter most.
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
Leveraging your distinctive brand identity to grow your brand.
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.