Innovation & Knowledge : Consumer & Shopper | Ipsos

Consumer & Shopper

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
15 May 2018
Consumer & Shopper

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
13 February 2018

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A selection of the latest research and thinking from Ipsos teams around the world.

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