This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
How brands can lead the way to activate consumer behaviour change in sustainability.
Ipsos Update
Understanding the power of spontaneous reactions to develop stronger innovations
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
How consumers and brands are surviving the ‘no normal’.
Seizing the on- and off-trade opportunities beyond the crisis.
Consumer views on the second-hand market and sustainability in the fashion industry.
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
What people are saying online about Tinder, Bumble, and Hinge.
A new approach to Point of Sales activation
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.