Innovation & Knowledge

Media & Brand Communication

Social media usage report

An in-depth analysis of social media usage habits worldwide.
4 September 2019
Society

Ipsos Update - September 2019

Our monthly round-up of research and thinking from Ipsos around the world.
2 September 2019

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

See also:

Economic Pulse of the World

Society

Ipsos Update – August 2019

This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
1 August 2019
Society

Flair Ivory Coast 2019: Are we one? 10 key points

Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.
1 August 2019
Society

Ipsos Update - July 2019

July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
1 July 2019
Society

Ipsos Update - June 2019

June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
3 June 2019
Customer Experience

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
31 May 2019
Customer Experience

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery shopping programme.
31 May 2019
New Services

For the Love of Money? Motivation and engagement in Online Research Communities

A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
29 May 2019
Consumer & Shopper

We see with our mind, not just with our eyes

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
7 May 2019