Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
Ipsos Update
Delivering a Return on Customer Experience Investment: ROCXI.
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?
Understanding what shapes behaviour has been integral for brands and governments during the crisis.
A report on the future of trust in media.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
A corporate communications perspective.
Reassessing the eight motivators of purchase in the context of COVID-19.
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.