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  • Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

    PERILS OF PERCEPTION 2018 | Ipsos

    Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.

    7 December 2018
  • Society

    Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion

    Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion | Ipsos

    87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.

    24 May 2018
  • Society
    Internet Security and Trust

    Internet Security and Trust

    A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.

    17 May 2018
  • Consumer & Shopper
    Ipsos Launches Product Intelligence

    Ipsos Launches Product Intelligence

    Socialised product evaluations via user ratings and reviews.

    18 April 2018
  • New Services
    Ipsos Healthcare Launches MS Patient Community Panel

    Ipsos Healthcare Launches MS Patient Community Panel

    Ipsos Healthcare, the global healthcare business of Ipsos, has announced the launch of its syndicated Multiple Sclerosis (MS) Patient Community Panel. This latest offer is part of the Ipsos Healthcare Global Patient Centre of Excellence, launched in 2018.

    6 April 2018
  • Society
    International Women’s Day

    International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress

    To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.

    6 March 2018
  • New Services
    Introducing to Brand Value Creator (BVC)

    Introducing to Brand Value Creator (BVC)

    Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices.

    30 January 2018
  • Consumer & Shopper
    Ipsos Launches Mobile Package Solution Driven by Behavioural Science

    Ipsos Launches Mobile Package Solution Driven by Behavioural Science

    Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.

    23 January 2018
  • Society
    Ipsos Predictions for 2018

    Ipsos Predictions for 2018

    The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.

    8 January 2018
  • Consumer & Shopper
    African Women as Key Drivers of the African Economy

    "African Women" Ipsos Study: Women as Key Drivers of the African Economy

    On the heels of African Youth in 2016, Ipsos is publishing an unprecedented study of African women* to mark the second year of its annual Africa conference at the Dapper Museum. Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.

    24 May 2017

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