Riding the ups and downs of today’s omnichannel shopper landscape
A new survival strategy in an increasingly volatile world
How has the pandemic impacted the positive momentum of premium brands?
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
Understanding the power of spontaneous reactions to develop stronger innovations
What citizens of Hong Kong and APAC have thought of 2020 and what they expect will happen this year?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
2020 marks the 15th anniversary since Sephora has entered China. Sephora is now the largest prestige beauty retailer with a comprehensive super omni-channel in China.
Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
Barriers and solutions to accelerate V-Comm adoption.