It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
The role of beauty for women in China, Korea and Japan.
FinTech in 2020
Using exclusive data from our local COVID-19 Signals tracker (five waves completed in Hong Kong between March and June 2020) our local experts will showcase what consumers are thinking and doing today, and their thoughts on tomorrow:
Lessons and challenges from the automotive industry.
Considerations and actions before, during and after coronavirus.
In this changing world, retailers need to adapt to remain relevant and competitive.
Our monthly round-up of research and thinking from Ipsos around the world.
Why now is the moment for sustainable packaging in Japan.
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability