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Innovation & Knowledge

Consumer & Shopper

The Retail Rollercoaster

Riding the ups and downs of today’s omnichannel shopper landscape
22 March 2021
Consumer & Shopper

Consumer Consciousness

A new survival strategy in an increasingly volatile world
15 March 2021

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Consumer & Shopper

Trading Up

How has the pandemic impacted the positive momentum of premium brands?
11 March 2021
Consumer & Shopper

Ipsos Update – March 2021

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
1 March 2021
Consumer & Shopper

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations
10 February 2021
Consumer & Shopper

2021 Predictions & Consumer Sentiments

What citizens of Hong Kong and APAC have thought of 2020 and what they expect will happen this year?
9 February 2021
Consumer & Shopper

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
27 January 2021
Consumer & Shopper

Ipsos Update - January 2021

Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
5 January 2021
Consumer & Shopper

The Science of Behaviour Change

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
9 December 2020
Consumer & Shopper

Empower the future of China prestige beauty

2020 marks the 15th anniversary since Sephora has entered China. Sephora is now the largest prestige beauty retailer with a comprehensive super omni-channel in China.
2 December 2020
Consumer & Shopper

Black Friday 2020: Time to breathe new life into the long-standing retail event

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
19 November 2020
Consumer & Shopper

Cracking the code for voice commerce

Barriers and solutions to accelerate V-Comm adoption.
3 November 2020