Integrating retail into consumers’ everyday lives
Navigating the new world with tech-enabled product innovations.
A playbook for innovation leaders in the CPG industry.
A new framework for understanding consumers’ propensity to switch
Put people at the heart of your decisions.
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
Getting an accurate and complete answer to the question of who you compete with is critical.
Optimising the eCommerce Experience