Innovation & Knowledge

Consumer & Shopper

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery shopping programme.
31 May 2019
Consumer & Shopper

Ipsos Update – February 2019

February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
1 February 2019

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

See also:

Flair Collection
Economic Pulse of the World

Consumer & Shopper

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
29 January 2019
Consumer & Shopper

Engaging China’s Affluent Consumers

Through conversations with some of our clients in the luxury industry we have identified five questions that are high on their strategic agendas for the Chinese market.

29 January 2019
Luxury
Consumer & Shopper

Who are China's Affluent Consumers?

Chinese consumers account for about one-third of the world’s total spending on luxury, even though only 8% of such consumption takes place on China’s mainland. It is estimated that, by 2025, some 7.5 million affluent Chinese households will be spending Rmb1 trillion (US$147 billion) on luxury goods, this representing a year-on-year growth of 25% since 2016. It is little wonder that China is a top strategic priority for lifestyle and luxury brands.
29 January 2019
Luxury
Consumer & Shopper

Ipsos Update - December 2018

December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
3 December 2018
Retail
Consumer & Shopper

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
8 November 2018
Retail
Consumer & Shopper

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
18 September 2018
Consumer & Shopper

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
19 July 2018
Automotive
Consumer & Shopper

The Future of Mobility - Electrification

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
5 July 2018
Automotive

Designing a better mystery shopping programme

Ipsos Update – February 2019

Features

Discover Ipsos Update

The third moment of truth: Why sustainable packaging became a corporate necessity

Engaging China’s Affluent Consumers

Who are China's Affluent Consumers?

Ipsos Update - December 2018

Black Friday: Shifting its Centre of Gravity

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

How Mystery Shopping Drives Better Automotive CX Performance

The Future of Mobility - Electrification