Choose your market:

Hong Kong SAR China

Ipsos
Innovation & Knowledge : Consumer & Shopper

Innovation & Knowledge

Consumer & Shopper

Beyond omnichannel to convergent commerce ecosystems

Integrating retail into consumers’ everyday lives
15 June 2022
Consumer & Shopper

Connected CPG

Navigating the new world with tech-enabled product innovations.

23 May 2022

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

See also:

Consumer & Shopper

Innovation in Inflationary Times

A playbook for innovation leaders in the CPG industry.
18 March 2022
Consumer & Shopper

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
14 March 2022
Consumer & Shopper

Closing the consumer consciousness gap

Put people at the heart of your decisions.
21 February 2022
Consumer & Shopper

Short hits of retail truth

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
14 February 2022
Consumer & Shopper

How Legacy Brick-and-Mortar Brands Can Grow in a Digital World

With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
4 February 2022
Consumer & Shopper

Ipsos Update - February 2022

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
1 February 2022
Consumer & Shopper

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
31 January 2022
Consumer & Shopper

Insight Out: an Ipsos UU podcast

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
21 January 2022
Consumer & Shopper

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
13 December 2021
Consumer & Shopper

Five online shopping barriers UX can solve

Optimising the eCommerce Experience
22 November 2021