Innovation & Knowledge

Consumer & Shopper

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
27 July 2020
Consumer & Shopper

The Beauty Triangle

The role of beauty for women in China, Korea and Japan.
24 July 2020

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A selection of the latest research and thinking from Ipsos teams around the world.

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