Innovation & Knowledge

Corporate

Ipsos iField: The Ipsos Global Standard for Face-to-Face Interviews

IField is a fully integrated Computer Aided Personal interviewing (CAPI) platform.
25 August 2017
Corporate

Accelerate Brand Decision-Making

In real life, are you ready to move from monumental decisions to increamental decisions?
9 February 2017

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Corporate

Employee Relationship Management

What are the best ways to attract, integrate, motivate and retain talent in a competitive environment? How does one adapt more rapidly to change and build highly effective teams? To chart your way through these challenges, you can benefit from having a map. Ipsos can help.
18 August 2016
Corporate

Doing The Right Thing

Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.
This new Ipsos Views white paper written by our Global Reputation Centre explores the benefits of corporate sustainability or social responsibility programs have beyond being a responsible member of the global community.
9 August 2016
Corporate

Ethnography: An Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
8 August 2016
Corporate

The New Lubricant Trade in ASEAN - A Promising New Era

Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008-2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpasses its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
5 August 2016
Corporate

Ipsos Highlights 2015

Ipsos Highlights 2015
30 May 2016
Corporate

Revealing Implicit Brand Drivers

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
22 April 2016
Corporate

IPSOS VIEWS: Big Data: A Guided Tour

Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many current discussions about strategies and business plans.
7 March 2016
Technology & Telecoms
Corporate

The Truth, The Whole Truth and Nothing But the Truth

“The truth is rarely pure and never simple,” Oscar Wilde famously pointed out.
1 March 2016
Science