Delivering customer experience in the face of mask wearing
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
Ipsos Update
Delivering a Return on Customer Experience Investment: ROCXI.
There is a state of flux or even anguish in the business world today - because no ‘new normal’ exists as brands, their call centres and online channels are all struggling to cope with the high traffic & new level of expectations from consumers.
Quantifying the connection between quality and loyalty in automotive purchase.
Seizing the on- and off-trade opportunities beyond the crisis.
Succeeding on your path to Customer Centricity
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
The science of strong relationships in challenging times.
Grounded by budget or global circumstances? Keep your learning plan on track with these approaches that deliver qualitative insight from afar.
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
Connected Health: moving in the right direction.