Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Does creativity still matter now?
How to adapt audience measurement methods in times of crisis.
What’s next for brands during the COVID-19 pandemic?
Revisiting brand-building during the COVID-19 pandemic.
How brands can help people to win the war to survive, then revive.
Ipsos’ qualitative analysis of G-MED Global Physician Online Community (March 16-20, 2020).
TMS Ipsos Webinar
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
How to unlock the value of reputation for businesses.
An in-depth analysis of social media usage habits worldwide.