Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
Ipsos Update
We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
The power of positive representation for a better society and a more successful brand
Ipsos's release the results of the 2021 Ipsos Most Influential Brands study in Hong Kong.
Why only some advertising gets talked about on social media and becomes famous
Time for a strategic reset?
Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.
Tailored for success.
A report on the future of trust in media.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.