Choose your market:

Hong Kong SAR China

Innovation & Knowledge

Media & Brand Communication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous
10 March 2021
Media & Brand Communication

Shifting context, shifting priorities

Time for a strategic reset?
11 December 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

See also:

Media & Brand Communication

Ipsos Affluent Survey Asia Pacific

Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.
2 December 2020
Media & Brand Communication

Measuring the value of personalised digital creative

Tailored for success.
29 October 2020
Media & Brand Communication

Trust misplaced?

A report on the future of trust in media.
14 October 2020
Media & Brand Communication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020
Media & Brand Communication

The Creative Fight Back

Does creativity still matter now?
9 July 2020
Media & Brand Communication

Keeping the Show on the Road

How to adapt audience measurement methods in times of crisis.
5 May 2020
Media & Brand Communication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
22 April 2020
Media & Brand Communication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
8 April 2020
Media & Brand Communication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
26 March 2020
Media & Brand Communication

Medical crowdsourcing: What are Physicians communicating during COVID-19?

Ipsos’ qualitative analysis of G-MED Global Physician Online Community (March 16-20, 2020).
25 March 2020