Innovation & Knowledge

Media & Brand Communication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020
Media & Brand Communication

The Creative Fight Back

Does creativity still matter now?
9 July 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Media & Brand Communication

Keeping the Show on the Road

How to adapt audience measurement methods in times of crisis.
5 May 2020
Media & Brand Communication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
22 April 2020
Media & Brand Communication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
8 April 2020
Media & Brand Communication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
26 March 2020
Media & Brand Communication

Medical crowdsourcing: What are Physicians communicating during COVID-19?

Ipsos’ qualitative analysis of G-MED Global Physician Online Community (March 16-20, 2020).
25 March 2020
Media & Brand Communication

TMS & Ipsos Webinar: 2020 Predictions, Perceptions & Expectations

TMS Ipsos Webinar
16 March 2020
Media & Brand Communication

Navigating the 'too much information' age

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
11 March 2020
Media & Brand Communication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
3 March 2020
Media & Brand Communication

Corporate Reputation: The key questions answered

How to unlock the value of reputation for businesses.
11 February 2020
Media & Brand Communication

Social media usage report

An in-depth analysis of social media usage habits worldwide.
4 September 2019
Media & Entertainment