How to align brand promise and customer experience for business success
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
The power of positive representation for a better society and a more successful brand
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
Ipsos's release the results of the 2021 Ipsos Most Influential Brands study in Hong Kong.
Discover how healthy eating habits are impacting the way Hong Kong people think of and consume food, and what the impact may be for brands.
How brands can lead the way to activate consumer behaviour change in sustainability.
The evolving landscape of COVID-19 treatments
Profiling the ‘Digital Doctor’ in 2021
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
Real understanding to climb the Creative Effectiveness Ladder