Ipsos PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
A briefing on how the world’s premier ageing society feels about growing older in Japan.
Worker Preparedness and Consumer Attitudes toward Automation Vary Widely Across Countries
Global study finds high levels of concern about ageing and paints a negative picture for later life.
How early communication research enables marketers to make more creative, bolder advertising…faster.
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
Through conversations with some of our clients in the luxury industry we have identified five questions that are high on their strategic agendas for the Chinese market.