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Innovation & Knowledge : Society

Innovation & Knowledge

Society

How to grow your brands when purchasing power is shrinking

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
22 September 2022
Society

The Hong Kong New Normal Tracking Study - Thought Leadership Wave 22

Ipsos has been following Hong Kong residents’ reactions to the pandemic since march 2020. Through our New Normal survey we have observed the ups and downs of the people in the territory and analysed the implications for businesses and brand owners.
29 July 2022

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