Innovation & Brand Strategy: Ipsos Marketing

Retail Performance

Retail Performance is one of the world’s leading retail analytics consultancies, specialising in footfall monitoring and shopper behaviour in a world of pure technology providers. Working with global brands across 50+ countries, our expertise in consumer intelligence helps identify shopper trends and retail insights to improve the whole customer experience.

Client context

How many people are entering my store?
What can I do to improve my conversion rate?
What is the profile of my customer?
Is my store engaging customers?
What is my highest interest product?


Retail Performance uses the latest technologies to analyse the full customer journey, delivering consumer intelligence, the technology output, to help lead to maximised sales opportunities and reduced operational costs for clients.

We focus on:

Footfall counting

Making the most of in-store traffic to increase conversion rates with comprehensive real-time footfall and in-store analytics. Core footfall analytics start at a minimum of 95% accuracy on day one and this level is maintained through its life. Most importantly, we are a business partner who helps draw out the value from the data analytics.

Dwell time

Evidence shows that the longer customers spend in store, the more likely they are to purchase. Analysing dwell time will give you valuable insights in to where your customers are visiting and how long they stay there, allowing you to make informed decisions on merchandising, promotions, staff deployment and store layout.

Customer Journey Management

Understand the customer journey in, on, or around queues and appointments by generating data and insights to drive ongoing operational improvements. Increase productivity, profitability and improve the customer experience by reducing in-store waiting, controlling the journey taken and managing staff workloads. 

Wi-Fi tracking

The ability to view the complete shopper journey, from initial interaction outside the store to entering a store and purchasing a product, plus repeat visits can give valuable insights into shopper behaviour.

Customer profiling

Generating patterns on how different profiles of people navigate stores, interact with merchandise, engage with colleagues and navigate spaces introduces another level of granularity in the quest to understand shoppers better.

Customer behaviour

Using customer behaviour as a key driver is fundamental to increasing conversion rates. The insights available give you the tools to provide engaging store designs, unrivalled customer service, on point merchandising and even targeted and timely marketing campaigns.

Read more.

Click here to read the case study

Click here to read the case study

Click here to read the case study


Case studies

Our clients are using our expertise in order to improve the shopper experience and make fact-based business decisions in-store.
Benchmarking and empowering staff: Our jewellery retailer wanted to capitalise on training investment and highlight to staff the impact of their actions on conversion rates and bottom line sales figures; and at Head Office level, to identify stores which were performing well and those which required help, so that resources could be distributed more effectively.
Footfall was measured in 29 stores, selected for their very different layouts, as well as a Benchmarking training programme developed to enable Store Managers to increase conversion rates and Average Transaction Values (ATV). Store Managers and their teams are now empowered to drive conversion rate performance in their stores, and can clearly see the impact their actions have on conversion rates

Increased customer satisfaction: Our telecoms client had previously used only sales figures to determine store performance, however the senior management realised this gave them only part of the story.
Using footfall counting and sales conversion metrics, measurable differences have been seen in scheduling and budget efficiency, with the most immediate noticeable benefit being the ability to identify top-selling employees, resulting in a streamlined operational process, more efficient staff scheduling and better use of the staff budget. In turn this has led to increased customer satisfaction, a result highly valued by the company.
In addition, they have accurately measured the success of their head office marketing campaigns, allowing them to target future marketing campaigns based on factual data.

Luxury consumption in China has been enjoying a rapid increase in the past few years. The parallel import luxury products are more popular in the market and therefore become a threat to local business of luxury brands.
The client needs to know the parallel import market in Great China via collecting parallel import and second-hand product information for luxury handbags as the focus.

A retail audit study together with some mystery visits were done to identify a full list of parallel import or second-hand retail stores (covering offline stores, online websites and apps) for luxury handbag products.
The spec and price information of handbags in the selected stores were collected for a deep dive understanding of their handbag offerings.

The study finding helps the client in planning the strategies to reduce the lost of business to the parallel import markets.
Price harmonization was taken by the client.
Several follow up studies were conducted afterwards to keep track on the changes of parallel import stores and handbag offerings after the price harmonization.

More insights about Retail

Consumer & Shopper