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TikTok Ad Awards 2024
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Mendorong Hasil Bisnis dengan Konten Menarik di Platform Digital
Dalam era digital yang dipenuhi dengan konten, empati hingga kreatifitas menjadi kunci penting dalam pemasaran. Brand perlu memahami dan merefleksikan nilai-nilai yang penting bagi audiens mereka dalam konten yang dibuat.
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Raup Keuntungan di Bulan Ramadan
Sudut pandang tentang Ramadhan & Idul Fitri ditulis oleh Puja Khandelwal, Senior Manager – Brand Health Tracking di Ipsos di UEA, dan Aaron Almeida, Mitra Insights, TikTok METAP.
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Elections & social media: the battle against disinformation and trust issues
The reliability of online information being crucial during elections, UNESCO and Ipsos decided to conduct a survey in 16 countries where general elections will be held in 2024, and pose questions specific to this context: do people feel that disinformation have already had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.