Consumer Panel | Retail | Ipsos
Observer Consumer Panel
OUR SOLUTIONS
Gain a comprehensive view of consumer behaviour.

Consumer Panels enable our clients to measure, track and improve their marketing and sales effectiveness. We provide data, analytics and actionable insights to increase market sales and shares.

Ipsos has 20 years of consumer panel experience and has expanded to nine markets globally. We continuously monitor purchase and consumption information across many categories through a representative sample of consumers. Consumer Panels provide a comprehensive view of consumer behaviour across all demographics and retailers.

We deliver customised and flexible solutions, focusing on quality and using the latest technology throughout all our processes, including client web-based dashboards and insights beyond data. Our intelligent solutions are constantly evolving to reflect new market realities and client feedback via our consumer capabilities.