Over 9 in 10 aware of the danger of skin cancer from sunbed usage.
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
We understand the importance of keeping your finger on the pulse of the consumers that matter the most to you. Our Custom Panel offer provides you the ability to speak directly to your key customer segments on an ongoing, regular basis and to follow trends in attitudes that drive consumer behaviour.
Applife is Ipsos proprietary app using mobile for qualitative research.
In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.
MediaCell is a versatile solution with a number of potential applications.
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.