Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
Ipsos MRBI research on advertising saliency in August in 2017 shows retail and telecoms brands dominate.
Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
We help our clients to identify the deep social trends either locally or internationally.
MediaCell is a versatile solution with a number of potential applications.
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
Brands do not exist in a vacuum. The consumer and competitive landscape are in constant flux which impacts how well brands and their brand communications perform. Management has ready access to more metrics than ever before; but the key is to integrate all of this knowledge to know how to set the appropriate strategy for the future brand growth.
Today there are many ways to develop and deliver different executions to attract and influence people, reinforcing or disrupting the way they think about and choose your brands. Ipsos Connect provides a range of validated, market-leading solutions to develop, optimise and assess the propensity of your creative, content or campaigns for in-market success.
Great content and campaigns start with ideas that resonate. Whether you are creating a big idea to guide your multi-touchpoint campaign and content or planning the most effective media strategy to reach the right audience against your core campaign objectives, Ipsos Connect provides you with the insights to do it better.