There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
Integrating retail into consumers’ everyday lives
This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.
A new framework for understanding consumers’ propensity to switch
Ipsos India hires 2 Executive Directors for strategic roles in Client Servicing; Ipsos India has roped in Garima Mall and Pooja Doshi as Executive Directors effective immediately.
Put people at the heart of your decisions.
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
Organized Retail Landscape in COVID19 induced Renaissance A POV by Abhishek Jha, Research Director, Mystery Shopping & Customer Experience, Ipsos India
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
