Strengthening customer relationships and doing right by the world.
Designing customer experiences that drive business success
Three focus areas for driving growth.
How to align brand promise and customer experience for business success
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
Achieving brand growth in a mindful and mindless world.
Why customer experience still matters amid COVID-19 and social distancing.
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?
Changing mobility landscape with emergence of app-based ride hailing companies
-By Abhishek Jha, Client Director, Ipsos India