Innovation & Knowledge : Media & Brand Communication | Ipsos

Media & Brand Communication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
19 September 2018
Media & Entertainment
Media & Brand Communication

Are You Using Social Data Optimally?

Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
23 August 2018
Media & Entertainment

Features

Discover Flair Collection

Launched in 2005, Ipsos Flair grew from a desire to combine Ipsos expertises, with a view to presenting a vision of society.

Flair Collection

See also: