At Ipsos we know how important business results are for your brand. You are investing time, resources and money in advertising to ensure your brand is encoded in people's minds.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
What’s next for brands during the COVID-19 pandemic?
Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.
An in-depth analysis of social media usage habits worldwide.
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
How creative research can help measure and fuel long-term campaign effects
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
What advertisers need to know about advertising viewability.
The contribution of existing customers to brand growth.