Innovation & Knowledge

Media & Brand Communication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020
Consumer Goods
Media & Brand Communication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
22 April 2020
Media & Entertainment

Features

Discover IIKR 2021

IIKR 2021 is a compilation of thought pieces written by our experts. The theme for 2021 is CHANGE, and the articles provide a perspective on how people, culture and markets are changing and what this could mean for brands and businesses

IIKR 2021

See also:

Economic Pulse of the World
Ipsos Update

Media & Brand Communication

The Evolution of Entertainment in India

Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.
21 January 2020
Media & Brand Communication

Social media usage report

An in-depth analysis of social media usage habits worldwide.
4 September 2019
Media & Entertainment
Media & Brand Communication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
29 April 2019
Media & Entertainment
Media & Brand Communication

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects
4 April 2019
Media & Entertainment
Media & Brand Communication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
3 January 2019
Media & Entertainment
Media & Brand Communication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
19 September 2018
Media & Entertainment
Media & Brand Communication

Are You Using Social Data Optimally?

Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.
23 August 2018
Media & Entertainment
Media & Brand Communication

Viewability Matters

What advertisers need to know about advertising viewability.
5 April 2018
Media & Brand Communication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
22 January 2018
Media & Brand Communication

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
14 December 2017

Pictures speak louder than words: Towards a new understanding of brand choice

Brand rituals in a low-touch world

Features

Discover IIKR 2021

The Evolution of Entertainment in India

Social media usage report

Why we can’t live without digital media

Selling Creative Research Short?

In media we trust? How our views of the media are changing

Last Impressions Also Count

Are You Using Social Data Optimally?

Viewability Matters

Brand Growth: More People, More Often or Both?

Audience Measurement 5.0 - Pushing the Boundaries