2018 Summer Holiday Plans Among Europeans, Americans and Asians
Europ Assistance releases its 18th annual Barometer on Summer holidays, focusing on Europe's, America's, and the first time Asia's holidays plans. In 2018, summer holiday plans are consolidating in all countries with a stable budget in Europe and the United States, India and China, while increasing in Brazil. Millennials are disrupting traditional practices giving new strength to alternative lodging and online reviews in all markets including India.Social media are becoming a holidays must-have for India and China, the United States and Brazil while Europeans disconnect more easily. 60% of Indians and Chinese will not disconnect from work during their holidays; most Europeans intend to disconnect completely from work during their holidays.