In 2021, Koreans are satisfied with the government’s response to Covid-19 and embracing the “Home Economy”.
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
Riding the ups and downs of today’s omnichannel shopper landscape
A new survival strategy in an increasingly volatile world
Why only some advertising gets talked about on social media and becomes famous
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
Delivering customer experience in the face of mask wearing
Delivering customer experience in the face of mask wearing.
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.