Innovation & Knowledge

Consumer & Shopper

The Minds of our Consumers

DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!
4 June 2019
Consumer Goods
Consumer & Shopper

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
13 February 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.