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Innovation & Knowledge : Consumer & Shopper

Innovation & Knowledge

Consumer & Shopper

Businesses Should Embrace Data-driven Innovations to Appeal to the Market

Kenya occupies an enviable place in Africa as a leading innovations hub. The 2019 Global Innovation Index (GII) by the World Intellectual Property Organisation (WIPO) ranking her as the most innovative country in the Sub-Saharan Africa. It is ranked 77th behind South Africa (68) and followed by Mauritius (93), globally.
1 November 2023
Consumer & Shopper

Brands can reap big by effectively engaging online communities

The digital revolution being witnessed across the world has opened unique business opportunities that brands must not fail to take advantage of. Technology and business models are developed every day to help solve challenges such as climate change, food security, pandemics, and economic recession.
1 November 2023

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