In an increasingly convergent world in which recent events have accelerated digitalization and adoption of new marketing and distribution channels, brands need to ensure their channel strategies are being implemented consistently and maximized across markets.
Kenya occupies an enviable place in Africa as a leading innovations hub. The 2019 Global Innovation Index (GII) by the World Intellectual Property Organisation (WIPO) ranking her as the most innovative country in the Sub-Saharan Africa. It is ranked 77th behind South Africa (68) and followed by Mauritius (93), globally.
Ipsos Update
The digital revolution being witnessed across the world has opened unique business opportunities that brands must not fail to take advantage of. Technology and business models are developed every day to help solve challenges such as climate change, food security, pandemics, and economic recession.
Artificial Intelligence (AI) is changing how organizations do business, no matter what industry they’re in. The new technology is disrupting traditional business processes, causing a digital transformation, reducing waste, and cutting overhead costs.
It is not easy for businesses to stand out in a saturated market where there are similar services and products competing for consumer attention. Some businesses have, however, managed to launch brands that instantly gain a competitive edge to move ahead in an industry.
Q & A with Chris
The transport sector accounts for around a quarter of energy-related CO2 emissions globally and is almost completely dependent on fossil fuels. Decarbonizing the sector has therefore been identified as one of the crucial pathways of reducing global warming within the range of 1.5 degree Celsius in line with the goals of the Paris Agreement.
Supply disruptions caused by COVID-19 pandemic and the Russian invasion of Ukraine has led to the spiraling of commodities prices across the world. Latest statistics show that inflation in sub-Saharan Africa was set to reach 12.2 percent in 2022, after increasing steadily from the onset of the pandemic in 2020 onwards. The rate is estimated to decrease although it will remain high in the coming years. In North Africa, prices have also increased constantly from 2020 to peak in 2022.
Who is the Kenyan woman? What are her goals and aspirations? What are her fears? What products and services does she need? What is she buying? What is on her shopping list? Why does she buy? What feedback does she have on brands she uses? Do brands and businesses know her? Are they paying attention to her?
Ipsos UU's new brand narrative.
One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general. Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories.
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.