The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
Revisiting brand-building during the COVID-19 pandemic.
Covid-19: Assorted Syndicated Studies
As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?