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Kenya

Ipsos
Innovation & Knowledge : Consumer & Shopper

Innovation & Knowledge

Consumer & Shopper

How Brands Can Connect With The Kenyan Woman

Who is the Kenyan woman? What are her goals and aspirations? What are her fears? What products and services does she need? What is she buying? What is on her shopping list? Why does she buy? What feedback does she have on brands she uses? Do brands and businesses know her? Are they paying attention to her?
29 June 2022
Consumer & Shopper

The Power of One through the Power of Many

Ipsos UU's new brand narrative.
22 April 2022

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