Who is the Kenyan woman? What are her goals and aspirations? What are her fears? What products and services does she need? What is she buying? What is on her shopping list? Why does she buy? What feedback does she have on brands she uses? Do brands and businesses know her? Are they paying attention to her?
Ipsos UU's new brand narrative.
Ipsos Update
One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general. Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories.
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
Revisiting brand-building during the COVID-19 pandemic.
Covid-19: Assorted Syndicated Studies
As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?