Innovation & Knowledge

Consumer & Shopper

The impact of COVID-19 on how we eat

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
7 May 2020
Consumer & Shopper

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
8 April 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Consumer & Shopper

Staying connected to consumers in the disrupted Covid-19 context

Covid-19: Assorted Syndicated Studies
6 April 2020
Consumer & Shopper

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
13 March 2020
Consumer & Shopper

The Minds of our Consumers

DECISION SYSTEMS! A lot of our work (in business or the social sectors) revolves around behavior change! Pushing a particular decision involves triggering the mind!
20 December 2019
Consumer Goods
Consumer & Shopper

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
13 February 2018