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Kenya

Ipsos
Innovation & Knowledge : All

Innovation & Knowledge

Consumer & Shopper

How Brands Can Connect With The Kenyan Woman

Who is the Kenyan woman? What are her goals and aspirations? What are her fears? What products and services does she need? What is she buying? What is on her shopping list? Why does she buy? What feedback does she have on brands she uses? Do brands and businesses know her? Are they paying attention to her?
29 June 2022
Corporate

Big Innovations Need Bigger Data

“Necessity is the mother of invention” is a famous proverb often used to explain situations where new inventions and innovations have developed out of the need to find solutions to new and challenging realities.
27 June 2022

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