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Kenya

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Innovation & Knowledge : All

Innovation & Knowledge

Media & Brand Communication

Kenya's Digital Advertising Landscape

In recent years, Kenya has seen a remarkable surge in digital ad spending, as businesses comprehend the significance of a robust online identity. Consequently, the domain of digital advertising in Kenya is witnessing a competitive and vibrant evolution. To keep pace with this rapid expansion and to optimize resources, Ipsos in Kenya offers modern tools such as Ipsos in Kenya Digital Statex monitoring system. This facilitates the measurement of their return on investment (ROI).
1 November 2023
Consumer & Shopper

Businesses Should Embrace Data-driven Innovations to Appeal to the Market

Kenya occupies an enviable place in Africa as a leading innovations hub. The 2019 Global Innovation Index (GII) by the World Intellectual Property Organisation (WIPO) ranking her as the most innovative country in the Sub-Saharan Africa. It is ranked 77th behind South Africa (68) and followed by Mauritius (93), globally.
1 November 2023

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.