Who is the Kenyan woman? What are her goals and aspirations? What are her fears? What products and services does she need? What is she buying? What is on her shopping list? Why does she buy? What feedback does she have on brands she uses? Do brands and businesses know her? Are they paying attention to her?
“Necessity is the mother of invention” is a famous proverb often used to explain situations where new inventions and innovations have developed out of the need to find solutions to new and challenging realities.
Ipsos Update
Ipsos UU's new brand narrative.
One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general. Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories.
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
The power of positive representation for a better society and a more successful brand
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
The evolving landscape of COVID-19 treatments
Profiling the ‘Digital Doctor’ in 2021
Real understanding to climb the Creative Effectiveness Ladder
Measuring response time for innovation and brand growth.
Opportunities and limitations for small sample sizes