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Innovation & Knowledge

Consumer & Shopper

The Power of One through the Power of Many

Ipsos UU's new brand narrative.
22 April 2022
Consumer & Shopper

Online Communities Are Key For Brands Looking For Deeper Insights About Real People

One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general.
Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories.
20 April 2022
Consumer Goods

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A selection of the latest research and thinking from Ipsos teams around the world.