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Innovation & Knowledge

Where brands and retailers should place their bets this holiday shopping season

Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
28 October 2022
Consumer & Shopper

How Brands Can Connect With The Kenyan Woman

Who is the Kenyan woman? What are her goals and aspirations? What are her fears? What products and services does she need? What is she buying? What is on her shopping list? Why does she buy? What feedback does she have on brands she uses? Do brands and businesses know her? Are they paying attention to her?
29 June 2022

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A selection of the latest research and thinking from Ipsos teams around the world.