Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
Kenyans have some form of access to the internet. Google identifies 13 million ACTIVE internet users in Kenya, equivalent to 53% of the addressable population in research
i.e. age 18-69 years
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
TV viewership was low in 2015 after digital migration disrupted the status quo. TV Viewership as a category has greatly stabilized but online platform is the new threat. Print readership disrupted; available, real-time online content is a big threat.
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.
Considerations and actions before, during and after coronavirus.
This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.