Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.
Kenya ranks in the bottom-10 on the Nation Brands Index ranking
Kenya is placed in position 47 out of 50 on the global Nation Brands Index (NBI) ranking. This year, Kenya’s reputational strengths are on the Culture and Tourism categories – driven by positive opinion about its excellence in sports and natural beauty.
2020 Monthly SPEC Poll (June - July) - School Reopening
More than 50% of Parents with school-going children intend to take up some responsibility in keeping their children busy until school reopens. Three-quarters of Kenyans with Children in Primary school did not support the reopening of schools in September 2020 Indiscipline cases (due to school closure) a big concern for parents. Uncertainty on Government preparedness to handle the spread of COVID-19 in Education institutions.
An Overview of the Total Advertising Industry Media Activities in Kenya
The total industry spends for H1 2020 declined by 33% compared to H1 2019. The pharmaceutical sector increased by 285% driven by Covid-19 awareness campaigns with major sponsors being The World Health Organization and the Government of Kenya.