2020 Monthly SPEC Poll (June - July) - School Reopening
More than 50% of Parents with school-going children intend to take up some responsibility in keeping their children busy until school reopens. Three-quarters of Kenyans with Children in Primary school did not support the reopening of schools in September 2020 Indiscipline cases (due to school closure) a big concern for parents. Uncertainty on Government preparedness to handle the spread of COVID-19 in Education institutions.
An Overview of the Total Advertising Industry Media Activities in Kenya
The total industry spends for H1 2020 declined by 33% compared to H1 2019. The pharmaceutical sector increased by 285% driven by Covid-19 awareness campaigns with major sponsors being The World Health Organization and the Government of Kenya.
Overview of coronavirus online discussions in Sub-Saharan Africa
As the coronavirus pandemic spreads within Sub Saharan Africa, people take to social media to mostly reshare mainstream news reports on global trends of the epidemic, posts by influential personalities who have been infected and are battling the outbreak, actions being taken by government to curb the spread, information on precautionary measures and impact on key sectors including the economy and education. There are also concerns over misinformation, with the case of “chloroquine” being a specific example – driven by reports from the US including conflicting statements by President Trump, of the drug being a possible cure for the coronavirus disease.
Innovation in challenging times: Research during COVID-19
Standfirst: Doing research during a crisis allows businesses to better predict and prepare for what to do next. The COVID-19 pandemic is an unprecedented event and created a world which is more complex and fluid than it was at the beginning of the year.
How can brands respond to the coronavirus crisis?
Since late January the coronavirus has dominated the news, certainly since it started spreading across many different parts of the world. This is creating a lot of uncertainty and having a big impact on people’s behaviour as the world is trying to contain the situation.