What it is now, what it will become and how you can be a part of it
Barriers and solutions to accelerate V-Comm adoption.
Ipsos Update
Don’t just participate, go all the way!
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
Transforming adversity into a creative opportunity.
Emerging trends, drivers of future life and consumption in North Africa and Middle-East.
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.