Choose your market:

Kuwait

Innovation & Knowledge

Media & Brand Communication

Cracking the code for voice commerce

Barriers and solutions to accelerate V-Comm adoption.
3 November 2020
Media & Entertainment
Media & Brand Communication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!
16 July 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Media & Brand Communication

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
25 June 2018
Media & Brand Communication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
30 May 2018
Media & Brand Communication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
26 April 2018
Media & Brand Communication

Trend Obs MENA 2018

Emerging trends, drivers of future life and consumption in North Africa and Middle-East.
3 April 2018
Media & Brand Communication

Digital Content in MENA

The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
31 March 2017
Media & Brand Communication

MENA Digitised - Exploring the Tech Trends Shaping the Region

Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
21 November 2016
Technology & Telecoms