Innovation & Knowledge

Customer Experience

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020
Corporate

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
1 October 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
13 February 2020
Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
31 January 2020
The WISE Global Education Barometer 2020

Youth perceptions on their education and their future.
24 January 2020
Ipsos Update - January 2020

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
6 January 2020
Society

Project Understanding: The Global Refugee Crisis

In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.
20 June 2019
Culture
Customer Experience

On the Move: Measurement for Out of Home Advertising

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
17 June 2019
Media & Entertainment
Corporate

Ipsos Update - June 2019

June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
3 June 2019
Agribusiness
Society

Economic Pulse of the World - September 2018

The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
1 October 2018
Public Sector
Customer Experience

Ipsos Update - October 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
1 October 2018
Agribusiness
Society

Economic Pulse of the World - August 2018

After an uptick last month, the average global economic assessment of national economies surveyed in 28 countries is down two points this wave with 46% of global citizens rating their national economies as ‘good’.
7 September 2018

Pictures speak louder than words: Towards a new understanding of brand choice

Ipsos Update - October 2020

Features

Discover Ipsos Update

The power of you: why distinctive brand assets are a driving force of creative effectiveness

Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

The WISE Global Education Barometer 2020

Ipsos Update - January 2020

Project Understanding: The Global Refugee Crisis

On the Move: Measurement for Out of Home Advertising

Ipsos Update - June 2019

Economic Pulse of the World - September 2018

Ipsos Update - October 2018

Economic Pulse of the World - August 2018