Telephone (CATI)

Our call centre expertise underpins and global network of 7,700 CATI interviewers underpin a number of Ipsos business lines, supporting our clients to speak to random samples of consumers, senior business decision makers or their own customers and employees.

Client context

You need to have access to data in many different countries at the same time?
You want fast, cost-effective answers to your business questions?
You want to have reliable data provided by a neutral market research agency?


We can use Computer-Assisted Telephone Interviewing (CATI) with other data collection techniques such as online or mobile surveys to maximise the convenience of engagement with respondents and optimise response rates.

With 10 million CATI interviews delivered annually in over 85 countries, Ipsos operates with a scale and expertise not found elsewhere in research.

Our extensive use of autodiallers enhances the productivity and quality of interviewing in addition to audio recording of 100% of completed interviews.

Ipsos has also recently invested in consolidation of CATI services into Regional CATI centres servicing parts of Latin America and Middle East-Africa where we take advantage of greater scale to optimise quality and performance.

Case studies

Ipsos Field & Delivery service remains in collecting and delivering high quality data whether this is a Consumer or Business audience. It is these skills which leave us uniquely placed to work with clients across all industry sectors to provide them with the facts and figures required.