Traditional U&As can be weak at capturing today's disrupted behaviours and attitudes and, as a result, may fail to identify new growth opportunities.
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
Brands need to connect with shoppers in the moments that matter most.
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
The contribution of existing customers to brand growth.
Introducing a new series #ShopperHacks, and Ron Fernandez, Regional Director for Shopper in Asia Pacific.
Leveraging your distinctive brand identity to grow your brand.
The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.
How Millennials of Asia will shape tomorrow's payments landscape.
Retail marketing is changing. Today, success means connecting with your most important customer. With whatever device consumers are using today, how do we effectively reach this group of shoppers?