Motivation and engagement in online research communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
Ipsos 2019 SEA Syndicated Research Series. The first of Ipsos SEA syndicated reports, Financial Services in a Digital Age caters to the rapid evolution that is taking place in the personal payment space across 6 South East Asian markets.
A selection of the latest research and thinking from Ipsos teams around the world.
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
MediaCell is a versatile solution with a number of potential applications.
One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience.
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).