MediaCell is a versatile solution with a number of potential applications.
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
As a global leader in audience measurement, we provide critical information for advertisers needing to target their messages, to media owners pricing their advertising inventory and to the agencies that plan and buy media on behalf of advertisers.
The Social Research Institute is a world leader in understanding the perceptions of citizens, public service users and other stakeholders, including members, constituents, employees, donors, health professionals, and voters.
Great content and campaigns start with ideas that resonate. Whether you are creating a big idea to guide your multi-touchpoint campaign and content or planning the most effective media strategy to reach the right audience against your core campaign objectives, Ipsos Connect provides you with the insights to do it better.
Ipsos offers a suite of syndicated (multi-client) surveys locally and globally, covering a broad range of topics, sectors, industries and trends.