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Innovation & Knowledge : Customer Experience

Innovation & Knowledge

Customer Experience

Customer Centricity: from Stance to Reality

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
17 July 2018
Customer Experience

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
13 July 2018

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A selection of the latest research and thinking from Ipsos teams around the world.