Innovation & Knowledge

Media & Brand Communication

Speed dating with innovations: What’s your innovation’s pick-up line?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
27 June 2019
Media & Brand Communication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
31 May 2019

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.