Healthcare Commercial Strategy & Advisory Services

Our Commercial Strategy & Advisory Services teams deliver exclusive engagements to support client teams in complex and challenging areas. Our offer is structured around eight core capabilities:

• Commercial strategy - Assess and optimise a company’s or product’s position in the market
• Market landscape - Size or assess the attractiveness of a therapy area, product or market
• Acquisition due diligence - Assessing the attractiveness of a product or company based on market potential, financial outlook and competitive risk
• Forecasting and demand assessments - Forecast the peak sales and growth trajectory for a product or category
• DTC and Promotional Mix - Evaluate impact and DTC and other marketing promotions
• Competitive sensing - Gather, evaluate, and review intelligence on competitors to develop market winning strategies
• Lifecycle management (LCM) - Defining lifecycle options and threats to the asset and portfolio
• Launch - Defining the strategy, building the commercial plan, preparing the market, building the brand and prepare the organization for successful product launch.

Our Commercial Strategy & Advisory Services team is a group of experienced consultants with significant track records of building successful commercial strategies for clients across the clinical, medical and commercial lifecycle. This is a sophisticated and pragmatic consulting team that forges robust and success-focused partnerships with clients across an array of business challenges.

Patrick Hondsmerk Insights Consultant Healthcare Phone: +31 6 15 63 93 57 Email: [email protected]