Innovation & Knowledge : Consumer & Shopper | Ipsos

Consumer & Shopper

Good news for brands - Mobile app ads drive impact

Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps.
4 September 2018
Consumer & Shopper

About mystery shopping

Everything you need to know about mystery shopping.
3 September 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

Consumer & Shopper

Retail Performance

To understand your consumers it is key to have an advanced retail strategy. Our data led approach to improve in store experiences provides you just that.
14 August 2018
Retail
Consumer & Shopper

The evolution of shopper behavior

Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.

15 May 2018
Consumer & Shopper

1 in 3 would rather live without sex than without a mobile phone. How does this affect the Customer Journey?

For many people the mobile phone and social media are indispensable. Especially the chat and messaging functionalities are popular. Under the influence of these applications, there is a growing need for constant communication with each other. And that does not only affect communication between friends and acquaintances, but also business communication between companies and customers.
20 March 2018
Consumer & Shopper

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
22 January 2018
Consumer & Shopper

Getting Brand Assets Right

Leveraging your distinctive brand identity to grow your brand.
2 January 2018
Consumer & Shopper

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
14 December 2017
Consumer & Shopper

The Future of Mobility - On the Road to Driverless Cars

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
25 October 2017
Automotive