Roundtable discussion hosted by Ipsos channel performance and customer experience.
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
How DIY surveys are delivering faster, more cost-effective consumer insights.
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
How to surf between constants and changes.
A segmented landscape of engagement, challenges and opportunities
Awareness, priorities and expectations
Geo-diversity in environmental concern
The segmentation of sustainability
This segmentation represents the ‘here & now’ within the current political and socio-economic context.
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.