Ipsos Innovation: the road to fast and daring innovation
Do you want to translate insights and ideas into successful initiatives? Test and optimise your concept, product, or package design? Or are you looking for ways to maximise quality in order to gain a higher ROI? Ipsos Innovation research helps you recognise opportunities, convert challenges into achievable initiatives and lets you market your bold innovations.
Affluent Highlights: how do the Affluent travel the world?
Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
Black Friday: Still the superhero of the shopper’s year?
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.