'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.
Social data reveals how consumers feel about new Electric Vehicle (EV) models
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
Optimising the eCommerce Experience
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
Three focus areas for driving growth.
The power of an empathetic organisation.
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.