A new approach to Point of Sales activation
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
Integrating technologies that enable more comprehensive and contextual ways of conducting research
This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.