Innovation & Knowledge

Customer Experience

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
30 November 2018
Customer Experience

This is how you achieve success with Mystery Shopping

Published in Adformatie on 18 august 2018.
17 October 2018

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