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Innovation & Knowledge : Customer Experience

Innovation & Knowledge

Customer Experience

AI and the Future of CX

Designing empathetic and meaningful experiences.
10 July 2024
Customer Experience

Why Accessible UX Matters

Tips for delivering a great user experience.
7 March 2024

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

Customer Experience

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
17 January 2024
Customer Experience

Introducing Ipsos’ newly updated CX Maturity Assessment, and CX Roadmap

How mature is your organisation’s Customer Experience? And what do you need to do to get where you need to be?
13 September 2023
Customer Experience

Rewiring your CX DNA

The foundations of a winning customer strategy
2 June 2023
Customer Experience

Three key learnings on luxury and sustainability

Discover the three key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts
28 April 2023
Customer Experience

Embedding ESG in Experience

Strengthening customer relationships and doing right by the world.
14 April 2023
Customer Experience

Envisioning the future of user experiences

Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
3 February 2023
Customer Experience

CX Service Design: Creating emotional attachment and driving brand growth

Designing customer experiences that drive business success
6 December 2022
Customer Experience

The Morphing Store: bricks and mortar evolution in a convergent commerce world

What are the imperatives for survival and success of the physical store in a shifting commerce environment?
17 November 2022
Customer Experience

The future luxury customer

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
16 November 2022
Customer Experience

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
11 January 2022