Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
Designing customer experiences that drive business success
Ipsos Update
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Humanising omnichannel means seamless customer journeys are just the start.
How to align brand promise and customer experience for business success
Finding the right customer experience KPI for your business
Delivering customer experience in the face of mask wearing
Delivering a Return on Customer Experience Investment: ROCXI.
Quantifying the connection between quality and loyalty in automotive purchase.
The science of strong relationships in challenging times.