How mature is your organisation’s Customer Experience? And what do you need to do to get where you need to be?
The foundations of a winning customer strategy
Discover the three key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts
Strengthening customer relationships and doing right by the world.
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
Designing customer experiences that drive business success
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Humanising omnichannel means seamless customer journeys are just the start.
How to align brand promise and customer experience for business success
Finding the right customer experience KPI for your business