Innovation & Knowledge : Customer Experience | Ipsos

Customer Experience

This is how you achieve success with Mystery Shopping

Published in Adformatie on 18 august 2018.
17 October 2018
Customer Experience

Blind spots in Mystery Shopping research

Published in Adformatie on 21 September 2018.
17 October 2018

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A selection of the latest research and thinking from Ipsos teams around the world.

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Customer Experience

Mystery Shopping is not a mystery: this is how you use it effectively

Published in Adformatie on 28 September 2018.
17 October 2018
Customer Experience

Mystery shopping vital ingredient in customer experience strategy

Customer experience is of great importance in any industry. This is arguably most evident in the high-end spectrum of the market where affluent consumers literally spend billions. In this whitepaper three customer experience experts explain what challenges retailers face and what high street retailers can learn from the luxury industry.
27 July 2018
Customer Experience

How Mystery Shopping Drives Better Automotive CX Performance

Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
19 July 2018
Customer Experience

Customer Centricity: from Stance to Reality

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
17 July 2018
Customer Experience

In AI We Trust? How AI Is Impacting the Financial Sector

As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?
13 July 2018
Financial Services
Customer Experience

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
13 July 2018
Customer Experience

Consumer DIP

How do you ensure you have engaging marketers and how can you let them experience the daily life of their consumers?
13 April 2018
Customer Experience

Get Fair or Fail: Why Fairness is Key to Business Success

Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
29 January 2018