The power of positive representation for a better society and a more successful brand
Real understanding to climb the Creative Effectiveness Ladder
Measuring response time for innovation and brand growth.
Why only some advertising gets talked about on social media and becomes famous
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Time for a strategic reset?
Barriers and solutions to accelerate V-Comm adoption.
Tailored for success.
A report on the future of trust in media.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Achieving brand growth in a mindful and mindless world.
Reassessing the eight motivators of purchase in the context of COVID-19.