Creative Excellence brings back the magic.
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
Ipsos Update
At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
Since 1954, the International Festival of Creativity has been held in Cannes and the Lions Awards reward the best agencies. Ipsos was there to bring a total understanding of people, citizens and consumers, with a presence across different stages and forums. Discover the key takeouts.
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
We already said marketing investments are the way to go. Here’s four we recommend.
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
Traditionally, the most widely accepted predictor of luxury consumption has been limited to Affluence. We at Ipsos felt like we needed to bring some nuance to this assumption and offer media agencies and luxury brands more context than just income levels when trying to target luxury buyers.