The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
These were the best scoring Super Bowl commercials according to neuromarketers
A lot has already been said and written about the Super Bowl commercials. Which commercials scored well and which did not? This was often measured by asking questions to viewers. But we all know that what people say does not always correspond to what they think or feel. Neuromarketers took the test and equipped a theater full of football fans with neuro measuring equipment. This is how they recorded all emotional reactions felt while watching the Super Bowl. Surprisingly, not all commercials that were thought to score well did so. Read below what the 5 best scoring commercials were according to the results of the neuro research.
Does Byron Sharp’s philosophy work for innovation?
In his book, How Brands Grow: What Marketers Don’t Know, Byron Sharp outlines a theory about brand marketing and offers marketers several rules to follow to achieve brand growth. Specifically, Sharp asserts that it is penetration growth and not loyalty that is critical to brand success.
Ethnography: an unfiltered view of reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behavior, routines and social norms. It helps identifying previously unseen opportunities through looking at people’s world in a new way, through putting behavior at the heart of our investigation.
Technology comes to shape us. Let’s act on it!
It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."